Program Rules
The Hyundai Board of Excellence is a national recognition program that rewards top-performing dealerships.
Program Period
January 3, 2026, through January 4, 2027
Competitive Groups & Winners
Dealers will be designated into eight (8) competitive groups by either 2026 national sales volume or regional performance.
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Group A – Five (5) Winners: Top 5 sales volume dealers nationally
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Group B – Four (4) Winners: CE Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group C – Four (4) Winners: EA Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group D – Four (4) Winners: MA Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group E – Four (4) Winners: MS Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group F – Four (4) Winners: SC Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group G – Four (4) Winners: SO Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
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Group H – Four (4) Winners: WE Region dealers: Top 2 Sales Volume, Top 2 Balanced Scorecard
Thirty-three (33) total dealers will win. Group A will take precedence. Dealers who win in the volume categories may not also win in the Balanced Scorecard category – if a dealer is regionally leading in the volume category AND Balanced Scorecard, HMA will award the next ranked dealer based on Balanced Scorecard achievement.
Additionally, dealers in Group A will be removed from their regional competition to allow for another dealer to win regionally in volume.
Dealer Eligibility
Dealers must meet all the following minimum eligibility requirements:
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Dealer must be at least 100% Sales Efficient as of October 2026 R12
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Dealer must be GDSI 2.0 Compliant or in GDSI 2.0 Approved Active Construction status
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Dealer must not be active in Core Operation Performance Program by 2026 YTD
Ranking Criteria
Dealers will be judged equally by these ranked criteria:
1. Group A – National Top Volume Sales
Criteria
Dealers
Top sales nationally by RDR volume
5 (five)
2. Group B-H – Regional Performance
Criteria
Dealers
Top sales regionally by RDR volume
2 (two)
Top Balanced Scorecard dealers
2 (two)
Balanced Scorecard
Each dealer will be measured on a monthly Balanced Scorecard which will be calculated based on the following criteria.
Sales:
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Dealer will be measured on 2026 YTD PEP Objective achievement
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Dealer will be measured on 2026 YTD Contact After Delivery achievement
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Dealer will be measured on 2026 YTD T1 Lead Conversion achievement
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Dealer will be measured on 2026 YTD R12 Sales Efficiency achievement
Aftersales:
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Dealer will be measured on 2026 YTD Competitive Parts Sales achievement
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Dealer will be measured on 2026 YTD Fixed Right the First Time achievement
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Dealer will be measured on 2026 YTD Service Retention achievement
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Dealer will be measured on 2026 YTD Operational Capacity achievement
Business Management:
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Dealer must be profitable according to the financial statements submitted to HMA by 2026 YTD
Balanced Scorecard Criteria
PEP 3.0
0-99.9%
0 points
100%-109.9%
1 point
110%-119.9%
2 points
120%+
3 points
Contact After Delivery
0-92.9%
0 points
93%-94.5%
1 point
94.6%-96.1%
2 points
96.2%+
3 points
Tier 1 Lead Conversion
0-6.0%
0 points
6.1%-7.0%
1 point
7.1%-9.0%
2 points
9.1%+
3 points
Sales Efficiency
0-99.9%
0 points
100%-129.9%
1 point
130%-159.9%
2 points
160%+
3 points
Competitive Parts Sales
0-99.9%
0 points
100%-109.9%
1 point
110%-119.9%
2 points
120%+
3 points
Fixed Right First Time
0-92.9%
0 points
93%-94.5%
1 point
94.6%-96.1%
2 points
96.2%+
3 points
Service Retention
0-59.9%
0 points
60%-74.9%
1 point
75%-89.9%
2 points
90%+
3 points
Operational Capacity
0-99.9%
0 points
100%-116.9%
1 point
117%-139.9%
2 points
140%+
3 points
Program Awards
Approved BOE winners will receive the following:
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Board of Excellence recognition award
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Press release announcing winning dealerships
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Use of the Board of Excellence logo for approved advertising over the 12-month period, post program conclusion (January – December 2027)
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All 2026 BOE winner dealerships will be invited to an all-expense-paid trip to Koh Samui, Thailand, to recognize their contribution
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All trip participants will enjoy first class/business class (based upon availability) air travel and hotel amenities.
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Note: Only the Dealer Principal will be eligible to attend the trip or based on HMA sole discretion.
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Tiebreaker
In the event of a tie, highest sales year-to-date will be used as a tiebreaker. The secondary tiebreaker will be highest sales efficiency year-to-date, if necessary.
Standings
Updated standings will be uploaded to the site monthly. Final winners will be based on December 2026 CYTD sales and all standings as of January 4, 2027, Close of Business.
For example:
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October 2026 rolling-12 Sales Efficiency or most current as of program conclusion
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Customer Satisfaction November standings
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Profitability November financial statement
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Brand Ambassador data as of January 4, 2027
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OR data pull will be the most current as of program end (January 4, 2027)
Eligible Sales
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New Hyundai vehicles sold, leased and reported to a retail customer during the program period in accordance with Hyundai policies and procedures.
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New unregistered HMA executive vehicles, former service rental cars and dealer-owned demonstrators when sold/leased to a retail customer in accordance with Hyundai policies and procedures.
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Vehicles entered into SRC-C and SRC-N program are eligible.
Ineligible Sales
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All sales other than those listed under “Eligible sales.”
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All new/unused Hyundai vehicles sold/leased to a customer prior to or after the program period.
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Vehicles sold/delivered to the dealership’s leasing company or to any other leasing company.
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All vehicles placed into dealership demonstrator service or as service loaners (F) and not sold/leased to customers during the program period.
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Vehicles reported during the program period that are not delivered (i.e., rolled back).
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Vehicles not reported during the program period (late reporting).
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Vehicles that have received HMA fleet assistance or qualify as fleet under current guidelines.
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Vehicles not distributed by HMA.
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Vehicles sold/leased by a prior dealer in a buy-sell.
General Rules
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Program rules, criteria, performance standards, and awards are subject to modification, amendment, cancelation, or revocation without prior notice and, where necessary, program changes will be communicated during the course of the program.
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Dealerships earning Board of Excellence status are subject to a compliance audit at the discretion of HMA.
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Any dealership in litigation with HMA, or which has been subject to audit that disclosed material fraud, or is on COD, will not be eligible for Board of Excellence status, travel awards, or recognition of any kind, subject to review by, and at the discretion of, HMA.
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HMA may, at its discretion, invite additional dealers who, because of commitment and service “above and beyond,” have contributed to the improvement of HMA sales and customer satisfaction.
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HMA reserves the right to change or substitute recognition awards of like value at any time.
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In matters relating to the application and interpretation of any rule/phrase of this program, the decision of HMA shall be final. HMA reserves the right to cancel, amend, or revoke this program at any time. HMA further reserves the right to exclude dealers from the travel award in its sole discretion.
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This program and these program rules are not a part of, are not merged with, and do not in any way modify or amend the Hyundai Dealer Sales and Service Agreement and Standard Provisions.
